MAKE-A-WISH: Invitation design
I've actually done this assignment for twelve years now. This is one of my favorites. Whenever I show these in person, people are entranced by them. The unfolding and story build to reveal the theme is an experience. Still pics just don't do them justice, hence a video to show it off.
Camfed: Impact Report
Superfeet: Brand look and feel, packaging.
Footbeds like these border on custom orthotics, which straighten a stride, and brings the spine into alignment. Packaging is inspired by natural curvature of the human spine.
Cover and first page with aligned die cuts to reveal product shot, mimicking package design.
Fred Hutch: Collateral design system.
